Will "The Next Best Thing" Solve Your Internet Marketing Woes?
by: SuccessvilleNews.com | Total views: 7 | Word Count: 749 | View PDF | Print View
As you work on your Internet marketing business, you eventually have to make the decision to QUIT BUYING EVERY NEXT BEST THING. You will always be trying to find ways to improve your bottom line, but buying everything that promises to do it for you does not work. This will empty your wallet, but it won't solve your problem of not making money on the Internet.
There are two big reasons why 95% of Internet businesses fail to make any money at all. The first is that the people don't actually work at building the business. You can easily convince yourself that there are ways to start a business for under $50, do absolutely nothing, and make over $20k the first month. After all, Joe did it. All you have to do is start searching for biz opps, and the promises of fast, easy, riches will soon fill your brain. For those who think it really works this way, I have no real solution. Eventually time and money will teach you that this isn't so. Until you learn that lesson, you will certainly fail.
The second reason why Internet businesses fail, and the subject of this article, is that people get onto the sliding slope of trying to find the magic bullet, the single product that will instantly put it all together and start the money rolling in. This, however, takes your attention and efforts off building your business, and puts them toward something else. In an experiment to see where this might lead, I played a hypothetical game called "TheGreatOpportunity." I "joined" and determined to make it work. This opportunity promised "22 streams of income," and offered a zero cost start up. Sounds good, right?
Not so fast. The 22 streams of income are all actually affiliate programs of one sort or another, and you make money with each of them by referring others into your group. Each one was a business of its own, requiring its own efforts. Also, in order to get into the paying part of the plans, you have to pay something. No one is offering to pay you when there is no cash coming in. I went through them, and could have spent in the neighborhood of $350 to $400 just getting myself in position to make some money. So much for free.
I then went to another opportunity. All I had to do there was sign up, get my own replicated website ("just like this one!"), and then get some people to visit it. No problem. Just get people to visit my site. How I do that was not answered.
So, that left me where so many new Internet marketers find themselves. Free doesn't mean free, and finding visitors isn't as easy as it sounds. Maybe I just need some tools-- software, autoresponders, ebooks, anything. Just help me get some visitors to my site. It seems hundreds of people have "The Secret They Don't Want You To Know," or "The Shocking Truth About Something." In thirty minutes, I read most of eight sales pages, each promising me the moon for the Incredible Price That Won't Last Long. I could have spent $790 to have all my problems solved. I already had purchased one of the products a year or so ago, and I went to it to check out the numbers. I had paid $176 for it, and inside the materials, there were "recommendations" for at least four other programs I should get to make it all work as it was designed to work.
Do you see what's happening? Has this happened to you? You start a business with great intentions, but when the money doesn't start coming in within a day or so, you start spending your money on another tool, which is also another business. Pretty soon, you are spending all of your time in non productive activities. If you had spent as much time working your business as you had looking for ways to build it, you would be much farther ahead. Here's my advice: once you decide on a program or plan, stick to it. Don't get distracted by anything else. Spend your time and money trying to build that one business. Working on a single product or a single business will produce more results than "The Next Great Thing.
About the Author
Jack Beddall is an long time Internet entrepreneur who specializes in resources for the e-entrepreneur. You can visit two of his sites at href="Unselfish Wealth Successville News and
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