Not Your Mother's MLM
by: CathyYeatts | Total views: 8 | Word Count: 731 | View PDF | Print View
Whether you're familiar with the term 'MLM' or not, you are most assuredly familiar with the business model. Was your neighbor down the street an Avon lady, or did your mother sell Pampered Chef? Or are you one of the millions of women who have had a Mary Kay makeover. Then you are familiar with MLM. Today, the popularity of MLM companies has doubled what it was even ten years ago, and the catalogues for Tastefully Simple, Pampered Chef and Avon abound at offices everywhere.
I flip through those catalogues as I'm heating up my lunch in the breakroom, and I wonder, "How is Direct Sales working out for these people?" Are they loving their jobs and bringing in a large income, or are they discouraged by the amount of "no's" they receive?
Before technology got involved, there was only one way to succeed at network marketing. The marketer had to be a born salesperson, outspoken, loud, continually on the lookout for new prospects. The very nature of the business demanded it. For that reason, many have either not tried multilevel marketing, or tried it but quickly gave up.
What a shame that the many good features of mlm are hidden beneath the stigmas associated with outdated marketing techniques. MLM really does make it possible to work from home, decide on your own hours and earnings, and be your own boss. Unfortunately, many don't believe it, because of past negative dealings with mlm companies.
Truthfully, MLM can be a great source of reliable income, but only if it is gone about in the proper fashion. Today's network marketers are leveraging the Internet to attract lists of prospects, build teams and earn amounts of money never dreamed about in the old model of mlm. And by doing so, they are changing the marred image of the industry.
There is a whole big world out there that can be reached using the Internet. Network marketers can now attract prospects to them by offering informative articles and web content, helpful tips and web-inars before ever trying to sell anything to anyone. The big world is not providing these network marketers with big residual income.
That's quite a contrast to the old-fashioned mlm tatics of prospecting in your neighborhood, your church and your grocery store. Those are limited markets, destined to lead your business to a dead end.
The Internet creates a global market with an endless stream of prospects and income potential. Distributors do not have to spend their time chasing down prospects and pestering their friends with this new mode of network marketing, because they are attracting leads who are already interested. The Internet is geared toward seekers. That's why you will see a "search" engine box on nearly every page on the Internet. Those who find your home based business on the web will do so because it is the answer they have been searching for!
That means your work is almost done by the time the interaction even begins! You have become a sought-after commodity. The choice is now truly yours who you want to work with and how much money you want to make. Once established, this state of being sought-after multiplies itself exponentially. Everyone wants to be friends with the popular kid! Everyone wants to buy name brand! It's written into the Law of Attraction.
There are so many pros to this system. Traditional mlm businesses had a lot of trouble getting off the ground, because the distributors were running at a zero balance all the time. With Internet network marketing, distributor's can monetize their website by selling advertising space, or by partnering with a like company to promote their products for a commission. Advertising can be free while the business is getting started, because there are many good forms of free advertising on the web, such as Ezine Articles, or YouTube. The business earns its keep and the distributors are neither frantic nor dejected.
That's a long way from the indignity associated with Direct Sales in our mothers' day. Network marketers today have established themselves as valuable commodities, experts in their respective fields, and they have utilitized the Internet to build profitable businesses and substantial income! Take off the preconceived notions and take a second look at multilevel marketing.
About the Author
Ready to take a second look at MLM? Learn about dozens of top network marketing opportunities at the author's network marketing review blog. Don't want to bother friends and family? No problem. Get your with free internet network marketing training . You are welcome to reprint this article - but get your own unique content version here.
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