Learn About Managing Your Own Business' Email Marketing
by: DarrelHawes | Total views: 7 | Word Count: 346 | View PDF | Print View
An extremely effective way of marketing your products and services is email marketing. Every size and type of business is using it. Why are they using email marketing? Because it works!
Email marketing has the following advantages: relatively low cost, speed, viral (messages can be easily forwarded to others, without your direct involvement or knowledge), can drive traffic to an offline offer, and with the right systems, messages can be customized.
Amazon.com is a great example of customization. Amazon only sends recommendations related to what the customer has bought before. People are interested in some subjects but not other subjects, and the more closely communications are based upon the things that appeal to the individual, the larger the chance that the message will come across.
Email campaigns can easily direct traffic to an offline offer. One method is sending out coupons. This system is utilized by the bookstore Borders with great success, as they frequently send out coupons that can be used in their local store. "Good for one day only" coupons are also used by service businesses to fill empty slots.
Perhaps you don't yet have the tools to manage an email marketing system. You have two major categories of choice: firstly, whether to purchase a program that installs on your own server. Alternatively, you can also utilize a hosted service and have your email database stored on a third-party's server.
The advantages of using your own program include: more flexible than a hosted service, no ongoing monthly fees, and more opportunities for customization. Popular options are Auto Reponse Plus and Mailloop.
A hosted service is generally going to require little or no upfront cost, but will require a monthly fee because you are paying for a separate service. Advantages of this type of system include: expert third-party help in the event of spam complaints, and no need to set up and maintain a program on your server. Commonly used services include Aweber, GetResponse, 1ShoppingCart, and EmailAces.
Email marketing can be an excellent part of your marketing mix. If used properly, it can easily increase your revenue and help you retain customers.
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